What is affiliate marketing?

Affiliate Marketing

Affiliate marketing is a marketing strategy where businesses partner with affiliates to promote their products or services. An affiliate is someone who promotes a product or service in exchange for a commission on each sale or lead they generate. The affiliate promotes the product or service using a unique affiliate link or code provided by the business. When a customer clicks on the affiliate link and makes a purchase or completes a specific action, the affiliate earns a commission.

For example, let’s say you’re a business owner selling fitness equipment. You partner with a fitness influencer who has a large following on social media. The influencer creates content promoting your fitness equipment and includes their unique affiliate link in the post. Their followers click on the link, and some of them make a purchase. You then pay the influencer a commission on each sale generated through their affiliate link.

Affiliate Marketing Revenue

It can be beneficial for both businesses and affiliates. Businesses can reach a wider audience and generate more sales, while affiliates can earn a commission on each sale or lead they generate without having to create their own products or services.

Affiliate Marketing Commissions

There are various types of affiliate marketing programs, including pay-per-click (PPC), pay-per-sale (PPS), and pay-per-lead (PPL). In a PPC program, affiliates earn a commission when a customer clicks on their affiliate link, regardless of whether they make a purchase. In a PPS program, affiliates earn a commission only when a customer makes a purchase through their affiliate link. In a PPL program, affiliates earn a commission when a customer completes a specific action, such as filling out a form or signing up for a free trial.

Overall, affiliate marketing can be a valuable tool for businesses looking to increase sales and reach new customers. By partnering with affiliates who have a strong following and influence in their industry, businesses can tap into their audience and leverage their marketing efforts to generate more revenue.

What are the pros and cons of Affiliate Marketing?

Affiliate Marketing

Affiliate marketing is a popular form of online marketing where businesses partner with affiliates to promote their products or services. In this model, the affiliates earn a commission for each sale they generate through their unique affiliate link. If you’re considering initiating an affiliate marketing campaign for your business, here are some pros and cons to keep in mind:


  1. Increased sales: Can help you reach a wider audience and increase your sales. By partnering with affiliates who have a strong following, you can tap into their audience and generate more sales.
  2. Cost-effective: It is cost-effective because you only pay commissions on sales generated by affiliates. This means you don’t have to spend money on advertising or other marketing efforts upfront.
  3. Boost brand awareness: Can help you increase brand awareness by exposing your products or services to a wider audience. As more affiliates promote your brand, more people will become aware of your business and what you have to offer.
  4. Performance-based: Affiliate marketing is a performance-based model, meaning you only pay commissions when a sale is made. This allows you to focus your marketing efforts on what’s actually working, rather than wasting resources on ineffective strategies.


  1. Competition: The affiliate marketing space is highly competitive, and it can be challenging to stand out among the many other businesses and affiliates in your industry.
  2. Cost of commissions: While affiliate marketing can be cost-effective, the cost of commissions can add up quickly if you’re not careful. You’ll need to factor in the commission percentage you’re willing to pay affiliates and make sure it’s sustainable for your business.
  3. Risk of fraud: Affiliate marketing can be vulnerable to fraud, such as fake clicks or leads generated by affiliates. To minimize this risk, you’ll need to implement strict monitoring and fraud prevention measures.
  4. Requires management: Affiliate marketing campaigns require management to ensure affiliates are following guidelines, generating quality leads, and promoting your brand effectively. This can be time-consuming and may require additional resources.

Overall, affiliate marketing can be a powerful tool for growing your business and reaching new customers. However, it’s important to weigh the pros and cons and develop a solid strategy before jumping in. If done correctly, an affiliate marketing campaign can help you achieve your marketing goals and boost your bottom line.

Data that supports Affiliate Marketing for your business.

Affiliate Marketing

Statistics from Statista.com that support affiliate marketing as an industry:

  1. Global affiliate marketing spending is projected to reach $8.2 billion by 2022. (Statista, 2021)
  2. In the United States, affiliate marketing spending is expected to grow to $8.2 billion by 2022, up from $6.8 billion in 2020. (Statista, 2021)
  3. In the United States, affiliate marketing accounts for 15% of all digital media revenue. (Statista, 2021)
  4. In 2020, 84% of publishers and 81% of advertisers used affiliate marketing to generate revenue. (Statista, 2020)
  5. The finance and insurance industry spent the most on affiliate marketing in the United States in 2020, with an estimated spending of $1.9 billion. (Statista, 2020)
  6. Amazon is one of the largest affiliate marketing programs in the world, with over 1 million affiliates promoting their products. (Statista, 2021)

These statistics show that affiliate marketing is a growing industry, with businesses and publishers investing significant resources into this marketing strategy. Additionally, the data suggests that affiliate marketing is a popular and effective way for businesses to generate revenue and reach new customers.

How to start your Affiliate Marketing program

Affiliate Marketing

Based on our experience and research, we recommend using iDevAffiliate as the platform to host your client’s affiliate marketing campaign. Here are a few reasons why:

  1. Easy to use: iDevAffiliate is a user-friendly platform that is easy to navigate and set up. This means you can get your client’s affiliate program up and running quickly, without any technical expertise.
  2. Customizable: iDevAffiliate allows you to customize your client’s affiliate program to match their branding and specific needs. You can create custom commission structures, tracking links, and other features to ensure the program meets your client’s goals.
  3. Reliable tracking: iDevAffiliate uses reliable tracking technology to accurately track and credit commissions to affiliates. This means you can trust that your client’s affiliates will be properly compensated for their sales or leads.
  4. Integration: iDevAffiliate integrates with a wide range of popular e-commerce and marketing platforms, including Shopify, WooCommerce, and Mailchimp. This means you can easily integrate your client’s affiliate program with their existing systems and workflows.
  5. Support: iDevAffiliate offers excellent customer support, including a comprehensive knowledge base, live chat support, and email support. This means you can get help quickly if you encounter any issues or have questions about the platform.

Overall, iDevAffiliate is a reliable, customizable, and easy-to-use platform that is well-suited for hosting your client’s affiliate marketing campaign. Its reliable tracking technology, integration capabilities, and excellent customer support make it a top choice for businesses looking to launch and manage an effective affiliate program.

For more information and to speak with a professional call us at 470-890-1990. You can also schedule a time that works best with your schedule on our Calendar.