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Five Techniques To Persuade People to Buy
Researchers have been looking into what makes us say “yes” for more than 60 years.
There is no question that there is a science behind how we decide what to do, and a lot of it is surprising.
Persuasion is often the only thing that sets successful business owners apart from everyone else.
The art of persuasion is simply being able to get past people’s natural doubts and concerns, show them how your business is better than the competition, and gently push potential customers to act. Easy, huh? For those who understand the basic ideas behind persuasion, it’s simple to get people to buy from you.
For more than 60 years, researchers have been studying the factors that influence our decision to say “yes.” There is no doubt that there is a science behind how we are convinced to do anything, and much of that knowledge is startling.
The ability to persuade is typically the one factor that distinguishes successful business entrepreneurs from others.
The art of persuasion is simply the ability to overcome most people’s inherent skepticism, present your firm as superior to the next competition, and gently inspire potential customers to act.
Simple, right? When you understand the fundamental concepts of persuasion, convincing people to buy from you becomes a simple task.
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